Here are some insights that I believe, as a Real Estate Professional, I must be in tune with, in order to continue to be successful in this "new reality" - and eventually break through as recovery comes:
- Ordinary effort will not be rewarded. In a hot market, most everyone can stumble into a few sales. To be a great agent, "good" isn't good enough any longer. We have to commit to an extraordinary selling and/or buying experience for our customers. It's what gives birth to our lifeblood - Referrals from satisfied customers!
- It's got to be "Mission Focus," not money focus. Some transactions in our "short sale" world might not ever close. The banks are making decisions with a calculator, not their hearts. We have to know what we can control and, more importantly, what we can't! We have to focus on getting up early and immersing ourselves in the process of doing the right things daily for our customers. We must maintain faith and confidence that this will work most of the time. If we focus on the mission, the money will come.